In a society addicted to their devices, people see the world through Facebook, Twitter, Instagram and whatever the next social media trend is, are we actually living? Or are we living in a fake reality blind to the truth?
London Electro-Industrial band Were I Blind today release their self-titled debut single and music video (watch below). The band were formed by drummer/songwriter OC Preciado (Breed 77, Reverted), Alberto Marin (Def Con Dos, Hamlet, Kaothic) and Andrew Trewin (Collisions, Magna Carta).
Lead vocalist OC Preciado tells us; “Our new single “Were I blind” is an analogy of the concept of how society is being subliminally controlled through media, and how we/society are continually becoming more blind as to what is actually going on in the world by feeding our egos with materialistic gains and likes on social media. The idea behind the lyrics is that if we were to close our eyes, perhaps we would wake up and see the truth.“
Don’t be fooled by the soft introduction of this track as adrenaline soon kicks in, mixing genres with clear influences from the likes of Korn and Rammstein. It’s hard to stay unique in an industry filled with so much choice, however Were I Blind have achieved it, whilst staying on trend.
Watch the Music video for ‘Were I Blind’ here:
Were I Blind are set to release their new self-titled EP in the coming months, produced by James Lerock Loughrey (also produces Skindred, Lionel Richie, Def Leppard and Dave Gahan). Their lyrics surround controversial matters that are derivative of current political and cultural issues that the UK are facing, such as Brexit, Terrorism and more, and often touching on the grounds of spirituality.
We also hear rumours of a UK tour, so if you like what you hear, keep an eye out for forthcoming news!