Jasmine Cain has built a reputation on high energy anthems and fired up performances, but her new video for ‘Hurt’ strips things back and catches you off guard. It’s hauntingly beautiful, and hits deep.
The track comes from her eighth independent album, Attitude is Everything, released in March 2024. Jasmine Cain has been doing this entirely on her own terms since her 2004 debut The Inside. Eight independent releases with no major label backing speaks for itself. That kind of longevity built on self promotion and sheer determination deserves serious respect, especially in an industry that doesn’t always make room for artists who refuse to compromise.
Cain has shared stages with some big names over the years and picked up over 30 awards along the way, including JPF Female Artist of the Year, a four time MCMA Female Rock Vocalist title, and the 2019 Artist of the Year from All That Shreds Magazine. But it’s tracks like ‘Hurt’ that remind you why the accolades keep coming. Beneath the powerhouse performer is a writer capable of genuine vulnerability, and that’s not something you can fake.
For fans who know Cain primarily through arena ready tracks like ‘Victory’, which has already been adopted as a fight song by the Nashville Predators, Pittsburgh Steelers, and Ohio State University sports teams, ‘Hurt’ is essential listening. It’s the other side of the coin and arguably the more powerful one.
With Attitude is Everything, Jasmine Cain proves once again that independence and authenticity will always carry more weight than any label deal. Give ‘Hurt’ a watch.
