Hype is a label you may have spotted in the highstreet clothing shops, but now they are looking to hit the music stores too.
Started as an idea by employee Tony Houghton, the label known as HYPE.LBL will combine the world’s two biggest lifestyles: fashion and music. HYPE.LBL is an independent label that aims to promote all kinds of music, regardless of genre.
The label’s first release will be the Reading rockers, Attention Thieves, new EP titled Hard Truths on September 16th. The band’s single Take A Bow is currently available to stream below!