The meaning behind the creation of rock band Jordan Red, to quote guitarist Dan Baker is: “The concept is rooted in our need to seek out the truth by viewing reality through a ‘red pill’ lens. The character behind the band name was created by combining the first name of clinical psychologist Dr Jordan B Peterson and the idea of taking the Red Pill as portrayed in pop culture classic film The Matrix”. Doctor Peterson gained huge publicity for his “rational man of science facing down the hysteria of political correctness” views after an interview on Channel 4 when he voiced his opinions so effectively.
How does this come across musically? Well, having teamed up with Daniel Leigh (vocals), Conor O’Keefe (Bass) and Dave Fee (Drums) they have, after delays caused by the pandemic, put together a dozen tracks, none of which break the four-minute barrier, of rock that will appeal to fans of melodic (hard) rock a la Alter Bridge or Shinedown.
A number of singles have promised much for this album, delayed as it was by the (you guessed, Pandemic), and it does not disappoint. Opener, ‘Awake’ ensures we are as the phased vocal and guitar herald the main, heavy riff and a nice call/response ready for the stage. Also worthy of note throughout the album are the meaningful lyrics in every song, abusive relationships in this case.
An early favourite ‘Freak Show’ with well-aimed barbs railing against the pernicious media and cancel culture. Backed by a heavy riff and “roll up, roll up” sing-a-long potential. Addressing depression, the title track has suitable light and dark and, behind the guitar melodies, we’re left with no doubt that there is always hope.
‘Cast A Flame’ brings a heavier, industrial feel without sacrificing distinct riffs and melodies and there’s a definite eastern tinge to the guitars which adds further layers.
There is plenty to enjoy on this album that, while it may not break new ground, reveals a skilled band with their own sound breaking through this genre and bettering many of the established bands therein.
Hands That Built The World is out now
