Friday, February 23, 2024

The Great Escape Online Conference unveils agenda and major guest

The Great Escape, the festival for new music, has today unveiled the full schedule for The Great Escape Online Conference 2021, including details on new partner panels and a keynote in conversation with ABBA singer-songwriter Bjorn Ulvaeus. Bjorn is president of The International Confederation of Societies of Authors and Composers known as CISAC (French: Confédération Internationale des Sociétés d’Auteurs et Compositeurs). He will be discussing ‘Rebalancing The Song Economy’, the new report he co-produced with music business consultancy MIDiA that puts the spotlight on the challenges faced by songwriters in the streaming age and how the industry can address those issues.

The Great Escape (TGE) is a non-profit society that represents “more than 4 million creators from all geographic areas and all artistic repertoires; music, audiovisual, drama, literature and visual arts”. Importantly they protect the rights and promote the interests of creators worldwide…and ensure that royalties flow to authors for the use of their works anywhere in the world.

If you virtually attend then you can join in Keynote In-Conversations with not only Bjorn but other important figures such as: Lorna Clarke, Controller Of Pop at the BBC; Merck Mercuriadis, CEO of Hipgnosis Songs Fund; Nadia Khan, leading artist manager and label owner, founder of Women In CTRL and Chair of the UK’s Association Of Independent Music; Ole Obermann, Global Head Of Music at TikTok; Wendy Ong, President of TaP Management and TaP Records in the US.

The full agenda, timings and how to access the conference is available at: 

Delegates will have access to three main strands:

Future Music Talent will look at how music educators and the music industry can better support entrepreneurial early-career music-makers, how COVID has impacted on the fanbase building process for DIY phase artists, and why it’s more important than ever to educate the creative community about copyright and data.

Future Music Strategies will consider the latest trends in streaming, fanbase building and the direct-to-fan relationship, and investigate what the touring and festival markets will look like in the post-COVID, post-Brexit world. What technologies, data, influencers, partnerships and strategies will be essential for success in the years ahead?

Future Music World will investigate and celebrate initiatives that are making the music world more diverse, more sustainable and more healthy, and consider the role music-makers and the music industry can play in tackling prejudice in society, addressing the climate emergency, and rebuilding communities as we recover from the pandemic.

Delegates will also be able to login to the TGE online conference platform via Swapcard from Monday 10 May, where they will be able to access a number of on-demand webinars and bonus panel discussions, arrange meetings and calls with other delegates, and plan their schedule ahead of the conference going live on 13 and 14 May.

Tom Dixon
Tom Dixon
North East born, South West domiciled music lover - mainly heavy rock & blues but not averse to other genres. I'm fortunate to have retired early & I can now take full advantage of the 40+ years I have spent collecting, listening, watching & playing (badly) & have enjoyed researching how blues in particular has shaped the music we know & love today. Now if only I could get my Strat & Musicman to sound in reality how they do in my head!

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