Alt-cyber-pop-metal artist Izzy Reign has signed to FiXT who will be rereleasing the metalcore industrial single ‘Broken By Design’.
Reign is said to thrive on originality and thinking outside the box, her music a reflection of this. Her father was an avid drummer and she grew up singing to Alanis Morisette, Jewel, and Madonna with her mother. Inspired by Enter Shikari’s music video ‘Sorry You Are Not A Winner’ and the musical stylings of Imogen Heap, Reign took the plunge into the industry and played her first live show when she was 15 years old.
Since then, she’s taken a deeper dive into production, songwriting and performing, working with a variety of artists that come through the production house she shares with producers Jon Eberhard (I Prevail, Skillet, Sleeping With Sirens) and Nick Matzkows (Wind Walkers, Until I Wake, ENMY, Attack! Attack!). Over the past four years she has released a myriad of covers, originals and music videos on her YouTube channel racking up millions of views. She has received notable attention for her popular The Nightmare Before Christmas cover of ‘This Is Halloween’, that has over 10 million streams across Spotify and YouTube along with 25,000 videos using the sound on TikTok.
“I wanted to create something that embodied the different styles and backgrounds of multiple genres that’s I’ve grown up with and have recently learn to love in one,” said Reign. “Musically inspired by artists like Eiffel 65 and Daft Punk, mixed with artists like Bring Me The Horizon, Poppy, and K/DA. This song to me, is a mental conversation I’ve had with myself about feeling numb to the world on a wider spectrum resulting from a past of growing up thinking the world and intentions of people were one way, and learning later on that it was indeed the opposite.”
In 2023 Reign came to the attention of the US-based record label FiXT, through the discovery of her independent release, Broken By Design, that showcased a new edge to her sound. Signing on for a multi-album deal, Izzy Reign is now set to release her debut album with FiXT in 2024, with her having said: “Stoked to be a part of the FiXT family. This is a killer fit and I’m looking forward to these future projects together.”
“Hearing Izzy Reign for the first time I was immediately hooked by the range of her powerful voice, the production and the songwriting. Me and the whole crew at FiXT were excited when we officially signed a deal with Izzy to bring her into the FiXT family. I’ve recently listened to the demos for the full album and my jaw was on the floor. I can already tell the album is gold and I think you guys are going to love it,” said Klayton, FiXT President & Co-Founder.
“I’m extremely honoured to be working with Izzy. When Dave (FiXT A&R Manager) first shared ‘Broken By Design’ I must’ve listened 20 times in a row – absolutely love the combination of genres/styles and the production quality is absolutely killer. Getting to know Izzy over the past few months, she’s a perfect fit for the FiXT roster and I can’t wait to see the growth ahead!” said James Rhodes (FiXT Vice President & Co-Founder).
“I am extremely excited to welcome Izzy Reign to the FiXT Roster. When I first found her track “Broken By Design,” I knew she had something special and immediately brought her to the table as a potential signing. She has an outstanding voice with an intricate sense of dynamics and power. Her songwriting and style round out the FiXT roster in a way that we were really hoping for. She has a great production team behind her that makes for the perfect storm of electronic metal. I’m very grateful to work with Izzy and so excited to see where this new album and working with FiXT takes her,” said Dave Hansen, FiXT A&R Manager.
‘Broken By Design’ is available now on all platforms from FiXT here and you can check out the video here at RAMzine.
