Swedish heavy metal veterans Lion’s Share are celebrating the success of comeback album Inferno with a brand new video for ‘We Are What We Are‘.
Having now passed one million streams on Spotify, the track has become one of the standout songs on Inferno, proof that classic heavy metal still holds a strong place on the current scene.
Vocalist Nils Patrik Johansson explained the message behind it. “The lyrics are basically about ignoring all the politics and bullshit around us and just doing our own thing. We simply live and breathe heavy metal. It’s a tribute to ourselves, our lifestyle, and all the hardcore heavy metal fans out there.”
The video was shot in an abandoned industrial wasteland and directed once again by Tom Wouda, who was also behind the band’s ‘Pentagram‘ video.
“Funny enough, part of the ruin we filmed in actually collapsed not long afterwards,” noted guitarist Lars Chriss, adding: “We still don’t know if it was the riffs or all the flames we unleashed during the shoot.”
Released on 27 March via Metalville, Inferno was Lion’s Share‘s first studio album in 17 years and has been widely hailed as one of the strongest of their career, combining the darkness, melody and power of classic heavy metal with a modern, edgy production.
You can watch the video for ‘We Are What We Are‘ here at RAMzine.
